Assignment 1

CONCEPT 1: Community Food Vendor Herb Garden
  • 1) Issues/Assets: This will build a better sense of community among the local food business owners. This will help use some of the vacant space that is off of the main road, and encourage consumption of local resources.
  • 2) Audience/Participation: Local food businesses.
  • 3) Clarifying the Outcome: This solution would offer a higher level of engagement between the food vendors over business and social transactions/exchanges.
  • 4) Necessary Resources: There can be two options of how the business is run. There can be one entrepreneurial person that is in charge of the community garden or we can develop a plan to get all the food vendors to invest in a system to where they all are taking care it. We would have to find out what herbs each of the businesses have in common, and we can put together a list of common herbs/spices to grow in the garden.

CONCEPT 2: Embracing the Obvious - Streetlight Knitwear Campaign
  • 1) Issues/Assets: This will build a better sense of community without any engagement from the community itself. It's a way to brand the part of town without having to get people involved.
  • 2) Audience/Participation: Everyone. The audience is engaged by the visibility of these installations marking their part of town. It can also get people talking about how cute/ridiculous/ugly the knitwear is.
  • 3) Clarifying the Outcome: By seeing the streetlights covered in knitwear, it embraces and celebrates the ordinary, utilitarian streetlights that are particular to Middle Main in a colorful, unique way. Because of this unique treatment, citizens realize the perimeters of their part of town.
  • 4) Necessary Resources: We can invite the group Knitta, Please to come and do an installation on the streetlights in the area. We can give them the specs of the lights, and then invite them to come out and cover the light posts.

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CONCEPT 3: Glow-in-the-Dark Painting Murals/Street Drawings/Stencils
  • 1) Issues/Assets: This changes resident's perspectives of what the area looks like at night vs. during the day. It's another reason for people to come into the neighborhood at night. The subject matter of the mural/stencils is TBD.
  • 2) Audience/Participation: Everyone. The audience is engaged by the visibility of these installations marking their part of town.
  • 3) Clarifying the Outcome:Because of this unique treatment, citizens realize the perimeters of their part of town. This will build a better sense of community without any engagement from the community itself. It's a way to brand the part of town without having to get very many people involved.
  • 4) Necessary Resources: We can find an artist that is willing to paint murals on buildings or on sidewalks (guerrilla style). We can also come up with a design that can be easily stenciled onto surfaces. Maybe a logo/type treatment for the neighborhood? Maybe there is a local artist from the arts organization that would like to take on this project.

CONCEPT 4: Architectural Floodlights
  • 1) Issues/Assets: This changes resident's perspectives of what the area looks like at night vs. during the day.
  • 2) Audience/Participation: Everyone. The audience is engaged by the visibility of these installations marking their part of town.
  • 3) Clarifying the Outcome:Because of this unique treatment, citizens realize the perimeters of their part of town. This will build a better sense of community without any engagement from the community itself. It's a way for the residents to re-imagine their own neighborhood.
  • 4) Necessary Resources: I’m not sure about the logistics of who will be paying for the electricity/what colors are appropriate.

CONCEPT 5: “I Am Middle Main” Billboard campaign
  • 1) Issues/Assets: The subject matter of the billboard murals is to be determined. This project would help beautify the vacant billboards.
  • 2) Audience/Participation: Local artists and everyone. The audience is engaged by the visibility of these installations marking their part of town. We can put out a flyer to the residents to design a billboard for the town.
  • 3) Clarifying the Outcome:Because of this unique treatment, citizens realize the perimeters of their part of town. The local artists involved with designing the billboards can feel a sense of pride about having their work displayed at great heights above their neighborhood. This will build a better sense of community without any engagement from the community itself.
  • 4) Necessary Resources: This long-term project would require someone to organize the entries as well as picking the jury.

CONCEPT 6 & 7: Paper Cranes/Origami Boat Visibility Campaign & Block Party
  • 1) Issues/Assets: This will help engage the community in a block party that would end with releasing the creations into the river. This promotes a sense of community, for people to come out and meet each other.
  • 2) Audience/Participation: Everyone. Who doesn’t love a party? It would be good to find some local bands and local food vendors sponsor an event for the community to hang out.
  • 3) Clarifying the Outcome: Bringing people out into the streets, engaging with other neighbors. The event would be advertised to other parts of Poughkipsee with an emphasis on the paper cranes/origami. When other parts of Poughkipsee see the floating art in part of their creek, they will be reminded of Middle Main event where they were released.
  • 4) Necessary Resources: We would need someone to organize a party and to get local food vendors and businesses involved. The food vendors can at least bring friends.